Serenity DVD

Heard tell it hits the shelves December 20, 2005. Gonna be a big damn Christmas present for a lot of folks.

But here's what I take issue with: the cover art. Check it out.

So there are a number of things wrong with that cover, but I'm going to focus on what I think is the most egregious example. That'd be the tagline at the top. "Experience the Ultimate Action Adventure." Wait, what? Serenity is not some bullshit run of the mill action movie. It defies convention. That's kind of the point. So to pick some generalized nonsense tagline to sell the movie is a great disservice.

Allow me to suggest some alternatives:

You can't take the sky from me.
Can't stop the signal.
They aim to misbehave.
Let's be bad guys.
Shiny.
She can kill you with her brain.
I am a leaf on the wind.
Better worlds, all of them.
We shall call it...this land.
Serenity: Some people juggle geese.
Just believe.
No more runnin'.
They're not gonna see this coming.
The first rule of flying: Love.
You think your government is evil?
Mighty fine shindig.
Serenity: The big damn DVD.
Serenity: Not gosa.
We are just too pretty for God to let us die.
The future is worth fighting for.
War's long done. We're all just folk now.
Time for some thrilling heroics.
Serenity: It's worse than they know. It usually is.
If you can't do something smart, do something right.
They may have been on the losing side, but they're still not convinced it was the wrong one.
Serenity: It gets awful lonely in the black.

How fucking hard is that, seriously? Did the marketing assholes even watch the movie? Or even the trailers? Are they familiar with Serenity and Firefly at all? Apparently not.

Thanks to CorSec for helping with the brainstorming of these taglines.