Wednesday, March 08, 2006

What's wrong with this picture?

Take a visit to this site. Notice anything out of the ordinary? I sure as hell do.

It's not that only a handful of stores have X360s in stock. That's actually a big jump from only 2 months ago, when none of the stores ever had X360s in stock.

It's that all the stock is bundles, and mostly core systems. Look, the core system is useless. I understand that Microsoft wanted to hit the $300 price point, that was important. A lot of parents are buying consoles for their children, and they don't bother to look at the real differences between the Core and the Premium system, they just know the Core is more affordable, so they get that one. It's a brilliant marketing move. But why is Microsoft shipping more Cores than Premium systems?

Out of 9 systems in stock at that site as of this writing, only 4 of them are premium systems. Looking at the history at the bottom of the page, 15 systems are listed, only 5 are premium.

Hasn't the demand for Core systems been satisfied? Or at least lessened to the point where you would obviously be satisfying more customers if you shipped a few more Premium systems?

Case in point, I called all of my local area stores this morning (even the ones in surrounding cities), and after a half-hour of phone calls, only one store had exactly one X360 in stock. And it was a Core.

Nobody wants the fucking Core, Microsoft! Your quality apps are finally starting to hit, and you're still shipping bullshit! And why are you allowing these stores to force customers into buying bundles with shitty launch title games? You'd move a lot more systems if the stores were actually selling systems, and not fucking overpriced bundles with shit people don't want, and don't need. It's a good damn thing the PS3 isn't hitting this Spring, because you're making a fucking mess of the X360 launch, Microsoft.

On the bright side, my local Gamestop/EB Games/Software Etc. monopoly store is taking reservations for an April 1 shipment of Premium systems. I'm going to reserve me an X360, and have my copy of Oblivion ready and waiting (March 21, glee).

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